![]() We will serve our clients with more varieties in ice cream. Plans to further modernise plant in Lahore and to bring into operation another in Islamabad with investment of Rs 225 million would expand our business further. Our sale is over 25 million liters per year. Presently turn over in ice cream business is around Rs 1.8 billion. Soon there would be low-sugar, low-fat and low-calorie ice cream available to them. Such products are being planned at Wall's. Siddiqui says Wall's realising that people are becoming weight conscious and worried about their waistline like low calorie and low sugar products. There is no waste paper, no cottage industry product no ordinary colour and no impure water finds place in the Unilever ice cream factory. ![]() All Wall's products are packed in good quality packaging material. Wall's is taking the lead to show the road to its consumers. Element of health and hygiene introduced by Wall's has now begun to change attitude toward ice cream and people think that instead of going for traditional food, ice cream can be used as its substitute for energy and vitality. Jamal Mustafa Siddiqui, Ice Cream Director, Unilever Pakistan Limited, is of the opinion that ice cream consumption will increase with the passage of time. Though in Pakistan per capita consumption of ice cream is the lowest in the world, 0.4-liter per person per annum, as compared to Scandinavian countries, USA and Europe 21-26 liters per person per year, but the new trend in its consumption is on the increase. The price range is within the reach of all those who are even within the low-income group but want to enjoy this nutritious food. ![]() Wall's is on the market with more than twenty flavours and within the price range Rs 5 to Rs 200 - Rocket Cola to King Kulfa family pack. They do not discourage questions about their product and explain 'why or wither' in such detail as one would wish to go into. The ice-cream team of the Unilever Pakistan Limited, selling Wall's, follows the same philosophy but with a difference. Thornton Wilder, US novelist and playwright in his writing 'The Skin of our teeth' (1942) says: "My advice to you is not to inquire why or whither, but just enjoy your ice- cream while it's on your plate, - that's my philosophy." However, the American writers, poets and philosophers have expressed their best feelings about it and have used it to say such things that relates to cultured references. ![]() English aristocracy has given ice cream a special place in the art of hospitality followed by the elites of France and Italy who have also contributed greatly toward making innovation in developing different flavours and feel of this typical whole food. Beginning from the simplest and the cheapest that is frozen sweetened milk with ice flakes and crystals to the most expensive and delicious ice cream prepared for the royals in the Buckingham palace. This product has a long history and as many recipes as one can innovate for the kind of ice cream one likes. It has pleasant effect on all moods and on all temperaments varying from hypersensitive to soft and obsequious. For the grown ups it is evoking memory of the childhood, for adults it is time to romance with the in thing and silly thoughts and for the children it is the flavoring of love and affections on the physical bondage between him and his parents. Ice cream has several connotations for people in different age groups.
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